Category: Behind the Scenes

A peek under the hood. Monthly recaps, plugin updates, and personal reflections, this is the heartbeat of the site. Progress, pivots, and the real-time mess and magic of building things out in the open.

  • What counts as an ad on social media (and how to label it)

    What counts as an ad on social media (and how to label it)

    If you follow me on social media, you might know I’ve been trying to educate PR teams/brand ambassadors of small business in the stationery world. This is somethng that I have been doing for years now. I wanted them to understand how to comply with the UK’s advertising rules, which came into effect in January…

  • Dear January: What a month!

    Dear January: What a month!

    January Recap: A Month of Fresh Starts and Reflections The first month of the year is always a unique blend of beginnings, reflections, and recalibrations. January has been steady and chill, with plenty of highlights to celebrate and lessons to carry forward. From embracing creative projects and tackling home organisation. To celebrating milestones and navigating…

  • I Quit All My PR Teams

    I Quit All My PR Teams

    I thought that might get your attention. And I know what you will be thinking, why Sam? Well to be perfectly honest I had started to feel very overwhelmed with everything and something had to give. Planning had started to feel like a chore rather than a tool, for me anyway. Now, I do need…

  • Everything you need to know about joining a PR team

    Everything you need to know about joining a PR team

    Have you ever wondered what a PR team is and how you get on one? Well, you aren’t the only one. More and more shops are looking for people to join their PR teams every day. Also, there are more and more planner ladies asking the question of “How do I  get on a PR…